Vizio pitched its “home screen hero unit” which allows media and entertainment advertisers to buy into the home screen experience on its TVs, to encourage viewers to tune in or engage with auto-playing video, links, storefronts and QR codes to boost sales, said Sean Booker, senior director of sales in media and entertainment.
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Vizio also promoted WatchFree+, its free, ad-supported streaming TV service, which now has over 260 linear TV channels as well as an on demand library. Smart TV company Vizio announced the launch of a new branded content studio called VCBS, working with brands like BetMGM to create custom video series. Attracting entertainment and sports viewers During the presentation, iOne Digital’s execs agreed that in order to sell to Black Americans, marketers’ need to know and understand this audience much better than they do at present. And It is expanding its diverse publisher and ad management platform this year to service over 25 publishers.Ĭocina pitched its content slate and Hispanic audience, saying the company reached 35 million devices on a monthly basis.Īnd iOne Digital – a company that said it reaches millions of listeners monthly on radio and TV – said it reaches 80% of Black Americans every month. Morgan DeBaun, founder and CEO of Blavity Inc., a Black-owned media company that owns six digital publications, said the company’s video content had a 125% increase in total minutes watched year over year. All three companies presented at the IAB at “no cost,” Cohen said in his opening remarks. Not because the efforts are failing, but more because the energy behind the movement is starting to wane, which is very worrisome,” said Bronson.Ī whole segment of the first day at the NewFronts was dedicated to showcasing a number of minority-owned media companies, including Blavity, Cocina and iOne Digital. Unfortunately, now I think we might actually be back around a C or a C-minus. “I might have started us at a D four years ago, and I think I trended up slightly over the last four years. Sheila Marmon, founder and CEO of Mirror Digital Deva Bronson, evp and global head of brand assurance at Dentsu and Melvin Wilson, founder and president of Solve Innovation Group, gave their annual grade on how the industry is doing on its DEI efforts.
Rewatch value: a Shorts video plays on loop until the viewer scrolls away – meaning a video should give the viewer a reason to watch the loop, such as having a funny or surprising ending.Watch time: “king” on YT Shorts, the longer the 60-second video can retain a viewer’s attention, the better a video will perform, Chow said.The hook: the first 3-5 seconds need to get a viewer’s attention before they decide to stay or swipe to the next video.
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Shorts are being watched by 1.5 billion people each month,and racking up 50 billion views daily, O’Hara added.Ĭreator Alan Chikin Chow gave marketers tips on how to create a compelling Shorts video: It will also soon expand “beyond video action campaigns to include video reach campaigns,” which means Shorts can be used for both performance advertising and for brand awareness and consideration campaigns, said Kristen O’Hara, vp of agency and brand solutions at Google. During its presentation, YouTube mentioned just a few advertisers that have already been using its new ad tools - namely Adobe, Paramount+ and Unilever.Īds on Shorts will soon be available to all marketers on the platforms, YouTube announced during its presentation, but did not share when that feature will go live.
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